TR Concepts
TR Concepts is a purpose-led creative consultancy that I founded in 2023 to house all my mission-led projects, with the most notable one, Que Sera Sera being one of them. More than anything, TR Concepts is the lighthouse in the ocean that is my journey in constantly conceptualising different and impactful ways to influence change, not only in the Advertising industry but in the music industry and the South African creative industry as a whole. Our mission is to create impactful platforms and create experiences that resonate deeply, inspire meaningful connections and fostering strategic partnerships to propel women in music and the creative industry forward, through music and events. TR Concepts (PTY) Ltd is the mother-company of Tsholo Rabotsho ©, Brunch With Tsholo, Que Sera Sera and The Forbidden Groove.
Que Sera Sera
Que Sera Sera is more than just an event; it’s a movement. Curated by TR Concepts, Que Sera Sera began as feminine-led sonic experience that launched in April 2023 that happened every last Friday of the month in Johannesburg, boasting an all women DJ line-up handpicked and scouted by myself. When I began DJing in 2012, South African women who DJ were few and far in between. No one ever expected that one day, women who DJ will run the music industry. All this teaches us about life is Que sera Sera, which translates to ‘what will be, will be’. This event is distinct in its mission and execution, creating a unique space where empowerment and community come to life.
Brunch With Tsholo
Brunch With Tsholo originated as a casual get-together, initially intended to celebrate my milestone of reaching 100K followers on Instagram. At the time, the event was an intimate gathering of friends, followers, and colleagues, held at Greenside's Altar Bar. My people enjoyed a leisurely afternoon characterized by delightful cuisine, friendly conversation, a personal playlist, and gracious hospitality from myself. I enjoyed it so much, I had a second and a third and a fourth. After a 2 year haitus, I am excited to bring this incredible and intimate gathering back in September 2024. Brunch With Tsholo transcends being just an event - it’s a lifestyle experience crafted to unite people in a lively, uplifting ambiance. With passion and creativity at its core, this gathering is gradually becoming a standout on Johannesburg’s social calendar, seamlessly merging exquisite food, great fashion, dynamic music, and rich culture into a single, unforgettable afternoon.
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